Behavioural Triggers
+3
May 11, 2026
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3 min read
The first 30 days is where email revenue is won or lost. Here is what the infrastructure underneath it actually looks like.
Engagement Segmentation
+2
Apr 20, 2026
4 min read
Engagement scoring without decay is just history. Not signal
Apr 13, 2026
Apple's MPP broke the most common engagement segment in SaaS. Most teams haven't noticed yet.
