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Onboarding

Behavioural Triggers

+3

Most SaaS trials are decided in 72 hours. Your emails are not there yet.

May 11, 2026

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3 min read

Most SaaS trials are decided in 72 hours. Your emails are not there yet.

The first 30 days is where email revenue is won or lost. Here is what the infrastructure underneath it actually looks like.

Bhavya Venkata
Bhavya Venkata

Behavioural Triggers

+3

Why your onboarding emails are lying to you

Apr 6, 2026

•

3 min read

Why your onboarding emails are lying to you

Time-based sequences feel like they're working. The activation data says otherwise.

Bhavya Venkata
Bhavya Venkata

VB on Email Systems

How email systems actually work, and where businesses lose money because of them.

© 2026 VB on Email Systems.
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