Behavioural Triggers
+3
May 11, 2026
•
3 min read
The first 30 days is where email revenue is won or lost. Here is what the infrastructure underneath it actually looks like.
Email Infrastructure
+1
Apr 27, 2026
1 min read
It includes a lot of purchases that were going to happen anyway.
Engagement Segmentation
+2
Apr 20, 2026
4 min read
Engagement scoring without decay is just history. Not signal
Apr 13, 2026
Apple's MPP broke the most common engagement segment in SaaS. Most teams haven't noticed yet.
Apr 6, 2026
Time-based sequences feel like they're working. The activation data says otherwise.
